Our Investment Strategy

Fortifia is committed to helping businesses through all stages of their development. We venture into businesses across various industries and are experienced in developing entrepreneurial ideas into successful entities as well as enabling brands to enter the Brazilian market.

  • Our Start-Ups

    Studying industry trends and economic conditions, our strategy team is highly experienced in recognizing and capitalizing on potential business opportunities that are presented to us. Evaluating every opportunity on its merit to grow, the team are experts in both identifying and developing successful business ideas into real, profitable entities.

  • Venture Capital for Entrepreneurs

    Our industry expertise and extensive network enable us to attract partnerships in all stages of their business cycle. Hence, we are in a position to take your business a step further and empower your organisation to achieve and maintain healthy levels of growth.

In addition to our own Start-Up’s, we invest Capital into entrepreneurs and enterprises in the following stages of their business cycle:

  • Seed stage

    At Fortifia we have an interest in the people behind the business and are open to any viable ideas no matter how small. This way, we offer seed stage investment to businesses that are still in the conceptual stage of business development. We have a dedicated team of professionals whose efforts are focused on offering full support and advice to help your business along the way.

  • Start-upstage

    Many businesses find it difficult to find their feet when starting out, especially in the ever changing Brazilian market. We offer investment to those business ventures that are established but are at their earliest stage of development. Understanding how important your business is to you, we make sure that you are fully supported to achieve your business goals and targets.

  • Expansion stage

    To those businesses that are already fully functional, and have typically been trading for three years or more, we offer expansion capital. This can provide you with that extra push you need as a business to get where you want to be in your market.

  • Replacement capital

    We also provide replacement capital for the purchase of company holdings from stockholders who wish to leave the company.

  • Managed & Franchised Model

    Our significant experience and knowledge are invaluable to new companies as well as elite brands wanting to enter the Latin American market. Well placed in the region, we are experts in creating dynamic partnerships through our support network, credibility and capital. We are also able to leverage our strong relationships with outlet developers to secure premium space within the most prestigious locations.

Contributing to business expansion overseas, we offer a range of partnership options for companies to choose from.

  • brand management
    Brand Management

    Designed for businesses who are interested in expanding into Latin America, we identify suitable product ranges and supervise the marketing and sales aspects of the brand.

  • licensed brands
    Licensed Brands

    We assist brands in licensing their intellectual property for selected product ranges worldwide.

  • controlled brands
    Controlled Brands

    In this option, the intellectual property is either owned or controlled by Fortifia under a long-term license. Here, we also manage the development and marketing functions of the brand.

Our specialty is start-up businesses; however we will invest in companies at all stages of their business cycle.